The Road to NADA 2027 is about putting in the work now, and reaping the rewards in Orlando later.

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How You'll Get There

What It Takes to Win.

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The Road to NADA 2027 is about putting in the work now, and reaping the rewards in Orlando later.

What It Takes to Win.

How You'll Get There

Time to put in the work

Every eligible participant will be measured using a clear, role-specific scoring system built around the metrics that matter most. Whether you’re driving new-car performance, managing stock, or leading a dealership, your results will speak for themselves. Each KPI carries a defined weighting, and your combined performance across the programme period will determine your final score. Stay focused, stay consistent, and earn your place in Orlando.


15%

Sales Volume Increase

≥ 100% of Stretch Target

20%

Ageing Stock Management

< 45 days average ageing

25%

Total Gross Profit (GP)

≥ Targeted GP 9% threshold

40%

Lead Conversion Rate
≥ 5%

Dream 

Maker KPIs

All participants will be scored across four performance pillars.




Guy Hawkins

President of Sales

Guy Hawkins

President of Sales

Guy Hawkins

President of Sales

Guy Hawkins

President of Sales

Guy Hawkins

President of Sales

Guy Hawkins

President of Sales

Guy Hawkins

President of Sales

Guy Hawkins

President of Sales

Guy Hawkins

President of Sales

Guy Hawkins

President of Sales

Guy Hawkins

President of Sales

Guy Hawkins

President of Sales

Guy Hawkins

President of Sales

Guy Hawkins

President of Sales